Crate47 advanced the Life Water branding by pairing back their original logo design whilst retaining the essence of their visual identity. We introduced the symbol of two water droplets which were incorporated not only typographically but as a stand-alone motif which could be used on such things as bottlenecks; making them synonymous with the brand. Life Water is the UK’s leading ethical water company helping to provide clean drinking water in developing countries.

When considering the labels we thought that the water itself should be at the core of our approach and decided to use predominantly clear labels high-lighting the logo against backgrounds in the shape of a world map which tied in with their clean water aims for the world. Various shaped and sized bottles meant different layouts for each of the labels. Both reel-fed and cut and stack processes were used in the production of the assorted labels – the printing of which was overseen by ourselves at the printers.

By keeping the design of the labels as uncluttered as possible it gave the brand a fresh look that fits well within the upmarket events realm where Life Water bottles can often be seen adorning the tables.