To create something new and exciting, Liqui’s exhibition designers brought the outside indoors with the Hyde Park area at the London Coffee Festival which made the best of the great natural light on the second floor of the Old Truman Brewery.
Like a sketchbook brought to life, this surreal space was the meeting place for the whole exhibition – somewhere for visitors to relax, enjoy their coffee and be inspired. Liqui designed and built every detail of the space; including the cut-out trees, lamp-posts, signposts, litter bins and telephone box as well as the tables and benches that populated the park. All these items were finished in white with hand drawn outlines and detailing; making them look as if they’d been sketched onto the indoor landscape.
This was just one of the main exhibition areas that Liqui designed for the London Coffee Festival; we were also responsible for the Coffee Masters arena, the VIP lounge, The House of Coffee area and many of the exhibition stands.
A two-dimensional interpretation of a food truck has been employed as the espresso-martini bar, a focal point for the theme that created an appealing service area for the visitors. Liqui designed everything to be different, therefore quirky features were included in the Hyde Park area.
Liqui designed small details such as a 2D dog, an ice-cream dropped on the floor, a squirrel up a tree carrying a coffee cup and a park bench complete with a plaque to commemorate the death of instant coffee. These little details add to the overall feel and provide Instagramming and Tweeting opportunities.
COO Allegra Events Ltd & Balance Inc Ltd
The furniture for the show was designed and produced by Liqui especially for the LCF event. The tables and benches are made from high-quality 22mm Birch Ply and tubular steel. They are made to last in high traffic environments and conveniently bolt together to aid with storage and transport.
The furniture used in the Hyde Park area has been hand illustrated to give the illusion of timber planks tying it in with the sketchbook style of the surroundings.