To create something new and exciting, Liqui’s exhibition designers brought the outside indoors with the Hyde Park area at the London Coffee Festival which made the best of the great natural light on the second floor of the Old Truman Brewery.
Like a sketchbook brought to life, this surreal space was the meeting place for the whole exhibition – somewhere for visitors to relax, enjoy their coffee and be inspired. Liqui designed and built every detail of the space; including the cut-out trees, lamp-posts, signposts, litter bins and telephone box as well as the tables and benches that populated the park. All these items were finished in white with hand drawn outlines and detailing; making them look as if they’d been sketched onto the indoor landscape.
This was just one of the main exhibition areas that Liqui designed for the London Coffee Festival; we were also responsible for the Coffee Masters arena, the VIP lounge, The House of Coffee area and many of the exhibition stands.