Working alongside Liqui our sister company Crate47 managed the branding and graphic design work for the project. This included signage, logo, illustrations stationary and website.
Conscious that the brand was to be used as a franchise model, Crate47 designed a logo that was bold and instantly recognisable. This was complimented with a floral gypsy pattern (a homage to the Chimney Cakes Eastern European roots) to help soften the whole brand identity. This was then rolled out through all media including the website, menus, signage, furniture and interior.