The furniture for the restaurant had to reflect the brand identity being created by Crate47. To achieve this Liqui set about designing a range of tables and seating from scratch. The range created has been dubbed the ‘Pint’ Collection in reference to its milking stool origins, hence the sizes: Quarter Pint, Half Pint and Pint. The stools have been upholstered with the gypsy print brand graphic, which along with its attractive beech legs help to tie in with the overall theme of the restaurant design.
Alongside Liqui our sister company Crate47 managed the branding and graphic design work for the project. This included signage, logo, illustrations stationary and website.
Conscious that the brand was to be used as a franchise model, Crate47 designed a logo that was bold and instantly recognisable complimented by a floral gypsy pattern (a homage to the Chimney Cake’s Eastern European roots) to help soften the whole brand identity. This was then rolled out through all media including the website, menus, signage, furniture and interior.